In the past, asking someone about nutritious candy might have produced a look of puzzlement.
But the truth is that today, nutrition can come in candy form. To a parent who is concerned about a child’s teeth, this may not be the best option. However, the term “nutritious candy” is not an oxymoron, and one supplement maker intends to prove it.
Mosaic Nutraceuticals, based in Dallas, has combined America’s love of sweets with its needs for vitamins in the form of a soft candy chew.
“If it takes a piece of candy to get my teenaged son to take the vitamins he needs, then I’m all for it,” said one Mosaic customer. Another noted, “I get a good-tasting piece of candy and I get the vitamins my wife is always nagging about. It’s a win-win for everyone.”
Apparently, the idea is catching on. Mosaic Chief Executive Officer Charles Townsend noted that the company offers tropical fruit-flavored multivitamins as well as orange-flavored vitamin C. “We really expect to have a banner year with our vitamins.”